Mrs. Sweety Thakkar is an Assistant Professor at Vishwakarma University, Pune, with extensive experience in teaching, research, and academic publishing. She is pursuing a PhD in Marketing and holds an MBA and M.Phil with distinction. Her areas of interest include marketing, human resources, and digital marketing. She has authored and co-authored research papers in Scopus and Web of Science-indexed journals, contributed book chapters, and edited academic books in management and social sciences. With a good experience in academic writing, research, and editorial work, she focuses on maintaining quality in scholarly publications and fostering knowledge exchange.