Mr. Pavan Kumar Devarashetty is a distinguished SAP Technical Architect and researcher with over a decade of experience in delivering enterprise-wide digital transformation initiatives. Currently serving as a Staff SAP Architect at Illumina, a global biotechnology leader, he specializes in SAP S/4HANA transformations, custom Fiori applications, and seamless integrations between SAP and non-SAP platforms. His technical leadership has significantly enhanced operational efficiency across supply chain, sales, pricing, and customer service functions. Pavan has successfully led complex projects involving SAP Global Available-to-Promise (GATP), SAP BTP, RevTrac implementation, and AI-driven pricing tools. His contributions have delivered measurable business impact, including cost savings, system modernization, and strategic scalability. He is also the author of over 25 peer-reviewed research papers in the fields of ERP, supply chain, and artificial intelligence integration, with published works such as Optimizing Supply Chain Operations with SAP GATP and Generative AI for Dynamic Pricing Strategies in SAP Sales Suite. An active voice in the SAP and research communities, Pavan serves as a reviewer, keynote speaker, and editorial contributor to multiple journals and international conferences. He is deeply committed to advancing innovation at the intersection of technology and business, and his work is frequently recognized for its practical relevance and academic rigor.