As a Senior level technology executive, with over 14 years of comprehensive experience in IT, I have been a driving force behind the successful design, development, and implementation of enterprise-level applications, with a strong focus on Customer Relationship Management (CRM) systems. My career spans various industries, including banking, capital markets, healthcare, and telecommunications. I have led and contributed to numerous high-impact projects, applying my expertise in Salesforce, cloud technologies, data architecture and artificial intelligence (AI) to improve business operations and client outcomes. In my current role as Associate Director at RBC Capital Markets, I oversee CRM strategy and support across Capital Markets, particularly in the Client Digital space. I lead a global support team, drive product roadmaps, and ensure that CRM systems are optimized for performance and data governance. My responsibilities include designing data architectures, integrating Salesforce Financial Services Cloud, and leading the technical support for critical CRM functionalities. Additionally, I play a pivotal role in guiding the platform's strategy and ensuring that business initiatives are aligned with key performance indicators (KPIs) through advanced analytics and AI-driven insights. Previously, at Santander Bank, I led the transformation of CRM systems through the implementation of the nCino Cloud Banking platform. My responsibilities included developing data models, performing gap analysis, and overseeing the end-to-end integration of Salesforce solutions. I successfully collaborated with cross-functional teams, enhancing system efficiency and improving the customer experience through streamlined processes and data governance. During my tenure at Accenture, I worked with leading global financial institutions, including JP Morgan and Goldman Sachs, providing high-level consulting services in CRM strategy and implementation. I conducted value assessments, led Salesforce migration projects, and drove release management activities. I played a key role in migrating legacy CRM solutions to the Salesforce Lightning platform, ensuring seamless data integration and user adoption across multiple regions. My work helped these financial institutions improve customer insights, enhance decision-making capabilities, and reduce operational costs. Throughout my career, I have demonstrated leadership in managing complex projects, optimizing data architecture, and aligning technology solutions with business goals. My technical expertise spans Salesforce Lightning Migration, Financial Services Cloud, Service Cloud, and Marketing Cloud. I am proficient in designing and implementing data integration solutions, managing cloud migrations, and driving operational efficiencies through automation and AI technologies. As a Salesforce 10X certified professional, I have consistently contributed to building robust, scalable systems that empower organizations to leverage data for decision-making, improve customer interactions, and maintain compliance in highly regulated industries. My leadership has facilitated key transformations that have driven revenue growth, improved client retention, and reduced operational costs. I have also contributed to the academic community by publishing research papers in areas such as AI-driven CRM systems, cybersecurity in cloud ecosystems, and the role of big data analytics in enhancing CRM strategies. These publications highlight my thought leadership in leveraging emerging technologies to drive business transformation. I am also on the editorial board of five prominent journals and regularly conducts peer reviews in the fields of AI, cloud computing, and data management. My career is built on a foundation of strong technical and analytical skills, combined with a commitment to innovation, project management, and cross-team collaboration. I bring a holistic understanding of technology's role in business transformation and a proven ability to deliver impactful solutions.